AI-Powered CRM for a Real Estate Giant

A leading real estate firm was struggling with an overwhelming influx of leads from various online portals. Their existing system was manual, leading to slow response times, missed opportunities, and a lack of data-driven insights for their sales team.

They needed a centralized platform that could not only manage contacts but also intelligently prioritize leads and automate routine communication, freeing up agents to focus on high-value interactions.

We built a bespoke Customer Relationship Management (CRM) system from the ground up using Next.js for a fast, server-rendered frontend and a robust backend. The core innovation was the integration of a custom-trained AI assistant.

The AI would instantly analyze incoming leads, scoring them based on criteria like budget, location, and inquiry text. It automatically assigned leads to the best-suited agent and initiated a personalized follow-up sequence via email and SMS. The platform also provided agents with a clean dashboard showing their pipeline, tasks, and performance analytics.

The new platform transformed their sales process. The dramatic increase in conversion rates and agent efficiency led to a record-breaking quarter in sales volume.